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Category press room media about -- going cheapUnder the terms of the deal, Mattel... Gabriela comes to life f... Public relations companies are having a tougher time getting their pre-edited video aired. Making Strides Against Breast Cancer Walks. We write this release as a news story, just like we might read on any new site with a captivating lede and content explained in pyramid format. Another frequent example of VNRs masquerading as news footage is videotapes of particular medical "breakthroughs," that are really produced and distributed by pharmaceutical companies for the purpose of selling new medicines. Georgiadis, who will also join Mattel's Board of Directors, was most recently President, Americas at Google Inc. Categories: Group Investors Media...
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