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Component content category agenda - - flyingNew York, NY: McGraw-Hill Education. For example, the agenda that was reported by traditional media can come to the fore again through the online discussion or the three steps can occur simultaneously in a short period of time. Some have claimed that the power of traditional media has been weakened. Agenda-setting theory describes the "ability [of the news media ] to influence the salience of topics on the public agenda. American Journal of Sociology. Congress get their news from and how this affects their policies. This book will help build the bridge between sound research and practice expertise in the area of smarter cities and will be of interest to researchers and students in the e-government, public administration, political science, communication, information science, administrative sciences and management, sociology, computer science, and information technology.
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- The culture of public problems. Chicago: University of Chicago Press.
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Kids Overview Storytime Kids Events Online Resources Great Books for Kids. McCombs and Shaw were the first to provide the field of communication with empirical evidence that demonstrated the power of mass media and its influence on the public agenda.
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Are you in crisis? Agenda-setting, on the other hand, assume that only salient issues in the media will become accessible in people's minds when they evaluate or make judgments on the issue. These classifications and interpretations then become the individual's pre-existing and long-standing schema. In addition, different media have different agenda-setting potential. Funkhouser's article was published later than McCombs and Shaw's, and Funkhouser doesn't receive as much credit as McCombs and Shaw for discovering agenda setting. Framing assumes that each individual will have its own interpretation of an issue, regardless of the salience of an issue.